This year, Swarovski is not only celebrating 120 years of sucess, but Indian women two. After years of contemporary designs, and collection, the modern brand is finally focusing on it’s traditional audience with inclusion of a Indian focussed collection, with a customary hint.
Young women, who feel that their mom’s jewelry is way too traditional for their backless choli can now wear the first ever ‘India Collection’ by Swarovski to the next wedding or festival in line. The collection balances Indian elements with trademark Swarovski craftsmanship creating a line of practical costume jewelry. The pieces can be paired with cocktail gowns as well as traditional ensembles. A great choice of pendant sets, chandelier earrings, and traditional cuts, the collection is exclusively made, keeping in mind the Indian choice.
The Swarovski’s ‘India Collection’ is now available at all Swarovski stores nationwide, and ranges between Rs 3,000 to Rs 17,000.
(Via Vogue)
Swarovski’s ‘India Collection’ infuses traditional designs with a contemporary outlook
