Priyanka Chopra is a lot of things, a wearer of many hats and a groundbreaking actress. This time, she continues her tradition of being a pioneer by becoming the first Indian actor and cinema icon to be named a Rolex Testimonee. The Quantico actor joins an illustrious assemblage of Rolex Testimonees in cinema alongside James Cameron, Leonardo DiCaprio, Zendaya, Martin Scorsese, and Jia Zhang-Ke. The former Miss World has carved a niche for herself not only in cinema but has extended it to various fields as an entrepreneur and a dedicated humanitarian.
It seems her Midas touch has now extended to watchmaking with this Rolex association, which celebrates her excellence, timeless elegance, and a spirit of achievement, while maintaining the brand’s own unmatched calibre. Chopra is also doing something unprecedented by representing two stalwart brands in horology and jewelry. Chopra Jonas will represent Rolex globally for watches, and Bulgari globally for jewelry. She will be an ambassador for both houses, each with a clear distinction between its target audiences and product categories.
As for Rolex, for more than half a century, the brand has partnered with some of the world’s most talented artists and leading cultural institutions to promote excellence and the transmission of artistic heritage, creating a link between the past, present, and future. Since 2017, Rolex has supported the Academy of Motion Picture Arts and Sciences, serving as the Proud Sponsor of the Oscars, hosting the event’s Greenroom, as well as supporting the Governors Awards.
